Summer Research: online identity

ZOELLA ONLINE IDENTITY

The design of Zoella's homepage has very feminine colours and writing. Her name in the top left is a very fancy and curly font this could show she is going for a younger feminine audience.

The option bar is pink again showing a more feminine audience. Also there are little digital lights that light up that shows that she is going for a younger audience , also for a younger audience there is a lot of interactive buttons that light up when you hover your mouse over it. This allows the audience to interact with her website which entices a younger feminine audience.

The home page is quite simple and easy to navigate your way around to find different thing on her blog. the images on  the homepage keep changing to show different topics she talks about in her posts. The pictures are colourful and show Zoella doing the things she talks about so it is easily understandable.

Each topic like beauty, food, life, places, style ,shop loads of other smaller subjects attached to it. This makes the homepage easy to find other content on her blog. As soon as you go on the website you can chose a main title and then click onto subtitles to see or read what you want.

To the left is a photo of the life section and its different sub options this gives a Varity of options to choose from and it shows how she puts effort into her blog as well as her other content like social media and YouTube.

She has links to many different media that she has including her Pinterest, Facebook and YouTube. which shows  she is crossing over her different type content she has. The icons for the other content options are small and child like which get a younger audicince to click the button opening up the link to her social media, which means the audience will be lead on to watch that thing.

She talks aboit subkects like anxiety and beauty whichs shows shes going for a girly teenage target audience. But using a blog she can spread her demographic to others as well as she talks about life and food and style.




If she didnt have a blog it would be her Youtube channel which is bascially make up but by using a blog she can have a varity of people.she can share her content with gradually builing up a fan base and becoming more popular.

 Having a blog is having all your content into one and can help her fans guide themselves through her media and work.